Dyme Mobile App Design

Dyme is a mobile application that enables users to pay, get paid, shop, split, and share with peers in a friendly and intuitive experience — all powered by stablecoin technology, making transactions faster, cheaper, and more accessible.

🕐 Timeline: 12 weeks. || 💳 Industry: Fintech. ||📍 Location: Tanzania.

💻 Tools: Figma, FigJam, Adobe Illustrator, Notion, Jitter,

Led the end-to-end design process for Dyme, from research and strategy through UI design to developer handoff, creating an accessible, scalable digital payment experience.

UX Research & Strategy: Analyzed client materials, validated assumptions, and conducted user interviews surveys to define project direction.

UX Design: Built UCD canvas, affinity diagrams, user story maps, flows, and task analyses to align business goals with user needs.

UI Design: Created wireframes, high-fidelity screens, style guides, and a modular Figma component library for consistency and scalability.

Brand Design: Designed Dyme’s logo and visual identity

Despite the widespread adoption of mobile money, users continue to face structural and usability barriers that limit trust and accessibility.

Key pain points included:

High transaction fees

Network reliability limitations

Fraud and trust concerns

Complex wallet interactions

Low financial literacy

Fragmented provider ecosystems

These constraints often push users back toward cash-based behaviors.

Design a simple, low-cost, and trustworthy payment experience that removes these frictions while keeping the process familiar and intuitive for everyday Tanzanian users.

A user-centered design process guided the product from research through delivery — translating behavioral insights into intuitive financial interactions supported by a scalable design system.

Understanding the product vision, market landscape, and financial behaviors shaping mobile payments — supported by stakeholder alignment and early assumption mapping around trust, costs, and accessibility.

Synthesizing research into clear problem framing and product direction grounded in user needs, payment behaviors, and trust barriers.

High transaction fees reduce usage

Splitting and requesting payments is still frictional

Cross-border transfers are complex

Users value speed, clarity, and trust

Users rely heavily on mobile money for daily transactions, yet high fees, unstable systems, limited transaction visibility, and missing features such as payment requests and expense splitting constrain the experience.

They need a more transparent, reliable, and modern way to manage their financial interactions.

Exploring solution pathways through story mapping and experience flows—structuring financial interactions into simplified, user-centered journeys, supported by early wireframe foundations.

A cohesive fintech product experience designed to simplify payments, strengthen trust, and make everyday financial interactions faster, clearer, and more accessible.

Designing Dyme was an end-to-end journey—from shaping the brand identity to building a complete, user-centered mobile experience. Through research, strategy, and thoughtful design, the goal was to create a product that makes digital payments simple, social, and trustworthy.

This project reflects how a clear visual system, seamless interactions, and human-centered thinking can come together to turn complex fintech experiences into something approachable and engaging.