Major | Spotify Analytics

Major was stuck at €25k monthly revenue because manual reporting consumed 80% of their time. Each new client required hiring more data-entry staff, making growth unscalable. They wanted a custom Spotify analytics platform to automate data collection and provide professional client dashboards.

Major hit a ceiling when manual reporting took 80% of their time, requiring additional hires per client. Disorganised spreadsheets and manual data entry created bottlenecks that limited growth.

Yoran's agency needed a custom Spotify analytics platform to automate data collection and offer polished dashboards, turning labour-intensive reporting into scalable intelligence.

We began with discovery calls to understand their biggest reporting challenges and their most pressing needs. User stories helped us focus on the three things that would make the biggest difference: automated data collection, live dashboards, and competitor tracking. We designed the solution in Figma and refined it based on Major.app's feedback. Then we built a backend system that could handle millions of Spotify data points per day, working around API limits by using multiple accounts and RapidAPI. We automated playlist tracking, keyword analysis, and competitor monitoring. For the frontend, we used WeWeb to create dashboards that Major's clients could access directly. The entire system was built to scale with their business.

We built a custom analytics platform, changing their manual data-entry process into a streamlined, professional operation. The automated system generates client reports instantly, enabling Major to focus on business expansion rather than spreadsheet management. This solution eliminated the need to hire freelancers per client and the need for weeks of manual data collection. It allowed them to expand their markets with the help of automation. This platform is the only Spotify analytics tool, making it the top choice for leading music labels.

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