Approach to Branding

As part of my work on rebranding Butterfli, I focused on emphasizing its core mission: providing safe, accessible, and on-demand transportation services that enhance the freedom and lifestyle of individuals with disabilities.

Through strategic branding efforts, I aimed to reflect Butterfli’s commitment to inclusivity and empowerment while making the brand more relatable and approachable to its target audience.

I spearheaded the redesign of the Butterfli website, crafting a streamlined and user-friendly interface that showcased the brand’s key offerings. By rewriting the content with a focus on accessibility and lifestyle, I ensured the messaging was both clear and impactful, resonating with users and stakeholders alike.

My design approach incorporated vibrant visuals, intuitive navigation, and a cohesive color palette, all tailored to align with Butterfli’s mission and values. This project highlights my ability to blend creative storytelling with strategic design.