Re-Branding a PR firm in DTLA

Through my work with Lee Andrews Group, I played a pivotal role in revitalizing the brand identity of this prominent public relations, outreach, and advertising firm.

As Associate Creative Director, I developed innovative branding strategies that reflected the organization's 30-year legacy while positioning it as a forward-thinking and community-centered agency.

I crafted compelling visual narratives through multimedia content for web, social media, and promotional campaigns, focusing on authentic storytelling that resonated with diverse audiences.

My approach combined bold, dynamic visuals—such as the commemorative poster celebrating the company’s 30th anniversary—with a cohesive brand voice that highlighted their commitment to trust, loyalty, and reputation building.

My efforts not only enhanced Lee Andrews Group’s visual identity but also strengthened its connection to clients, partners, and communities, cementing its position as a leader in public engagement and communication.