Title: Wooden eyewear brand: origin story

Title: Wooden eyewear brand: origin story carousel

Description: A small eyewear brand making frames by hand from local walnut. The problem: "sustainable" content that looked like everyone else's, all nice product shots and no story.

Insight: people don't buy wood, they buy the hands, the place and the process behind it. The origin is the brand.

What I did:

Brand carousel following one pair from sketch to prototype, production, quality check and finally the face

A recurring visual system: dark wood, warm light, bold headline, gold accent line

Copy with a clear call to action ("Walnut or cherry, which one is yours?")

Positioning, tone of voice and content pillars for a repeatable editorial rhythm

Sketch → Prototype → Production → Wear.

Created during a marketing internship. Visuals created with AI-assisted tools, concept and art direction by me.