Title: Labiatae: The story starts by Kat NovitskiTitle: Labiatae: The story starts by Kat Novitski

Title: Labiatae: The story starts

Kat Novitski

Kat Novitski

Title: Labiatae: The story starts with the plant
Description:
Strategic brand exercise for Labiatae, a family botanical oil brand from Granada. Problem: a real story the content never shows. Insight: the story starts with the plant and the place. Idea: a Pinterest story series built on origin, territory and visual identity. Result: 8K+ impressions in 30 days, the top pin reached 3.4K impressions and 120 pin clicks.
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Posted Oct 31, 2026

Title: Labiatae: The story starts with the plant Description: Strategic brand exercise for Labiatae, a family botanical oil brand from Granada. Problem: a re...