Title: Hair serum brand: from molecule
Kat Novitski
Title:
Hair serum brand: from molecule to ritual
Description:
A science-backed hair serum with a strong clinical claim and a cold, technical image. The problem: women trusted the formula but didn't feel anything for the brand.
Insight: credibility alone doesn't build attachment. People need to understand the science and then feel the ritual.
What I did:
Educational carousel that makes the active ingredient easy to understand (molecule meets hair)
FAQ pins answering real worries, such as use during pregnancy
Campaign world: forest, fog, fire, a two-minute morning ritual
Copy in German and English
Science → Emotion → Ritual.
Created during a marketing internship. Visuals created with AI-assisted tools, concept and art direction by me.
Like this project
Posted Oct 31, 2026
Title: Hair serum brand: from molecule to ritual Description: A science-backed hair serum with a strong clinical claim and a cold, technical image. The pro...
