Custom Deck: Illustration, Packaging & Print by GOOD BRANDINGCustom Deck: Illustration, Packaging & Print by GOOD BRANDING

Custom Deck: Illustration, Packaging & Print

GOOD BRANDING

GOOD BRANDING

Overview

“Time to Show My Hand” is a self-published art project that reimagines a traditional playing-card deck through metaphorical visual storytelling and character design. The work combines hand-drawn illustration, digital artwork, print production, packaging design, and exhibition design into one visual system.

Role and process

As Art Director and Lead Illustrator, I shaped the creative strategy and concept development from the first sketches through to production. I translated hand-drawn studies into scalable vector graphics in Adobe Illustrator, working with a Wacom tablet and digital illustration tools.

Packaging and print production

Alongside the card illustrations, I developed the packaging design and DTP production files. The project included 20 packaging variations, paper engineering, and print preparation for HP Indigo digital printing using CMYK and Pantone White channels. I also produced limited-edition art prints through traditional screen printing (silkscreen) on premium textured paper.

Scope

Illustration and character design
Art direction and concept development
Vector graphics and digital illustration
Playing-card and packaging design
Print production, DTP, and prepress preparation
Exhibition design and limited-edition printmaking
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Posted Sep 7, 2026

A self-published playing-card project combining illustration, art direction, packaging design, and digitak and silkscreen print production.