Have Oftn Pop-up Store

have oftn began as an escape — a side project between two architecture students with distinct approaches to fashion, both stepping away from architectural practice to explore something new.

The name originates from the architectural term “void-under (하부오픈),” reinterpreted through a phonetic shift into “have oftn.” Beyond this wordplay, the project deliberately avoids fixed meaning, allowing the work to remain open-ended.

The project approaches clothing as a form of workwear — functional, adaptable, and slightly edged with attitude. This idea extends into a line that balances utility and comfort with a restrained but deliberate visual presence.

The first pop-up store explored color and materiality as a spatial language. Variations of green tones were applied across tarpaulin photo walls, kid-block flooring, and tile grout — each element subtly disrupting its conventional use and perception within the space.

Rather than presenting a resolved system, have oftn operates as an ongoing exploration of how clothing, space, and material can be continuously reconfigured.

Authors: Hyunoh Chang, Hyeongseok Seong Assist by: Munyeong Gong, Judo Han, Chaeyoung Lee, Yebin Ryu Space: Pixelcounting Year: 2022