Beauty Closet Shopify E-commerce Development

Beauty Closet is an Australian beauty e-commerce brand offering a curated range of makeup, skincare, tanning, haircare, and beauty products.

BTPL Soft managed the project end-to-end - from client acquisition and sales through requirement discovery, solution planning, Shopify development, implementation, and final delivery.

1. Client Acquisition & Sales We connected with the client, understood their business objectives, identified the project scope, and aligned our Shopify solution with their e-commerce goals.

2. Discovery & Requirement Analysis We analyzed the business, product catalog, customer journey, categories, brands, and key e-commerce requirements to define the right website structure and functionality.

3. Planning & Solution Strategy Based on the requirements, we planned the storefront structure, navigation, product and collection organization, CMS setup, purchasing journey, and essential e-commerce functionality.

4. Shopify Development We developed and configured the Shopify storefront with a focus on responsive design, intuitive navigation, product discovery, collections, variants, cart functionality, and a smooth checkout experience.

5. E-commerce Setup & Integration The implementation included product and collection management, gift cards, shipping and pickup options, payment methods, and other Shopify capabilities required for day-to-day store operations.

6. Testing & Optimization We tested the website across devices and key customer journeys to ensure usability, functionality, responsiveness, and a consistent shopping experience.

7. Launch & Delivery After final validation, we delivered the completed Shopify store and supported the client through the final launch process.

Client Acquisition → Sales → Discovery → Strategy → UI/UX → Shopify Development → Testing → Launch

Shopify · E-commerce · CMS · Responsive Web Design · UI/UX

A professionally structured Shopify storefront designed to make product discovery easier, create a smoother shopping journey, and provide Beauty Closet with a scalable platform for managing and growing its online business.