1dr Coffee Shop Branding &Strategy

Arua Mukash

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma

1dr

is a warm, aesthetic coffee shop. 1dr aims to provide authentic and sustainable approach with high-quality personalized experience. Every coffee cup in 1dr wraps you in its comforting embrace bringing warmth, inspiration and connection.

The shortening of the name could be seen as more contemporary and trendy as it creates a more distinctive identity.

I conducted thorough market research to understand emerging trends and preferences in the coffee industry, allowing me to develop a branding strategy that perfectly positioned "1dr coffee" as a modern and trendy destination. Through careful consideration and analysis, I chose a minimalist yet eye-catching design aesthetic for the brand, ensuring it would appeal to the target audience and stand out in a competitive market.
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