5 steps to writing effective product descriptions

Here are five tips for you to leverage in writing your product descriptions:

 

 When we tell stories,our brains become more active. A study by researchers in Spain shows the effects of stories on our brains. The parts of your brain that would have been in use when experiencing the events in real life activates.When you hear phrases like ‘she folded her hands’ your motor cortex gets activated, ‘a cold splash ‘activate your sensory cortex.

Storytelling was used by our ancestors to pass down warnings, lessons, and events in history. You can use this technique to make sure your prospect is engrossed in the story.  

Storytelling will make your prospects stay long enough to forget they are being sold. The problem comes in when the products are mundane like cordless wire. It’s hard but not impossible. For every product description you write, weave in a little story to help your prospect slide down to the buy button.

They want the product, but can you describe it well enough to keep them reading till the end? ‘You’ is the trigger word. Address the reader as you, and he or she will stick around.

Know everything about your prospect. Their desires, wants,goals, accomplishments, pain, failures, and triggers. Find out if they are people who are willing to spend a lot of money or not.

In short, craft an avatar with all the major qualities of your prospect.  Then you will know what type of language, tone, and personality best suits them.

Paint a picture of how life would be for your prospect after they use your product. To help with this, start with the word ‘imagine," then go ahead and narrate using a lot of sensory words such as tasty and chirping.You can also use action words like jump, swipe, and kick. Get your prospect to live in the moment. 

Sell an experience, not products. For every feature you list, state its benefit. Write how the product is to better your customers' lives.Does the product help your prospects to:

 Increase their money

 Increase productivity

 prevent loss of money

Save money

 save time.

Features alone are a bunch of technical jargons that no one wants to hear.

People are inclined to think others know more about a subject than they do. This is what makes your prospects believe you’re credible. People rely on other people’s testimonials and reviews to know if a product works.

Have fun while you write your product descriptions. A great copywriter once wrote, you cannot bore people into buying your products. A little practice, and you’ll get the hang of it.