Roam Coffee co. Brand Identity + label Design

Roam Coffee Co. is a boutique coffee roastery born out of a love for travel and a passion for exceptional coffee. Founded with the vision of connecting people to the diverse and vibrant origins of coffee, Roam Coffee Co. celebrates the journey from bean to cup. At Roam Coffee Co., we believe that coffee is more than a beverage—it’s an adventure. With thoughtfully designed, travel-inspired packaging, we invite you to explore new horizons, one sip at a time. Happy Roaming!

At Roam Coffee Co., I set out to create a brand that reflects my love for travel, sustainability, and exceptional coffee. My goal was to design a minimalist yet memorable identity that connects customers to the origins of each coffee through its story, flavor, and design.

I designed a hand-drawn logo featuring a compass and coffee bean, symbolizing exploration and discovery. Inspired by vintage luggage tags, I created packaging with unique labels for each origin, complete with vibrant colors and travel stamps. Using eco-friendly materials, I developed three distinct pouch styles—Classic, Premium, and Travel—and added thoughtful details like business cards, stickers, and thank-you cards to round out the brand.

The rebrand has helped Roam Coffee Co. become a travel-inspired favorite. Customers love the nostalgic packaging and share it widely, which has fueled a 35% sales growth in just a few months. Now, my coffee is reaching more homes and coffee shops, bringing the world to every cup.

Roam Coffee Co. embodies the spirit of exploration and discovery, connecting coffee lovers to the origins of their brew. Inspired by travel, each element of the brand reflects a sense of adventure, from the hand-drawn compass-and-bean logo to the vintage luggage tag packaging designs. The minimalist yet nostalgic aesthetic highlights the unique stories of coffee-growing regions, with sustainable materials and thoughtful details that emphasize quality and authenticity. Roam Coffee Co. isn’t just about coffee—it’s about savoring the journey in every sip.