Green Milk - Plant Based Milk : Branding + Label Design

⭐️ The Brief For Green Milk’s brand identity project, I developed a clean and minimal visual identity that captures the essence of their plant-based milk. The goal was to create a design that feels bold, approachable, and timeless, while emphasizing the brand’s organic and creative nature. Green Milk is committed to offering vegan milk options that are not only nutritious but also celebrate individuality and sustainability.

👉🏽 Design Requirements Green Milk’s design requirements centered around crafting a minimal yet impactful brand identity. The focus was on maintaining an organic feel while making the brand approachable and versatile for diverse audiences. The brand values boldness and creativity while staying grounded in simplicity and timelessness.

👉🏽 Design Requirements Green Milk’s design requirements centered around crafting a minimal yet impactful brand identity. The focus was on maintaining an organic feel while making the brand approachable and versatile for diverse audiences. The brand values boldness and creativity while staying grounded in simplicity and timelessness.

Keywords: Bold , Approachable , Organic , Minimal , Timeless , Creative

✍🏽 Creative Direction To begin, I created a mood board inspired by Green Milk’s vision. The selected direction emphasized clean, minimalist design paired with vibrant and neutral colors.

✍🏽 Logo Design Iterations I explored several concepts, focusing on the integration of a milk drop and a plant to represent Green Milk’s vegan origins.

Initial sketches included literal interpretations and different forms of these elements.

Refinements led to a clean and unique combination of the two, creating a memorable, timeless logotype that aligned perfectly with the brand’s values.

🎨 Final Outcome The final brand identity for Green Milk is both bold and minimal, with a logotype that cleverly integrates a milk drop and a plant, symbolizing the brand’s plant-based essence. The vibrant, flavor-specific colors add energy and distinction, while the clean, modern typography maintains a timeless feel.

For the packaging, I designed minimalist labels that incorporate the brand’s core values of simplicity and approachability. Each label is color-coded to represent a different vegan flavor, with subtle organic motifs that reinforce the natural, sustainable qualities of the product. The labels are clean and easy to read, creating an inviting experience for customers while standing out on the shelf. Overall, the design captures Green Milk’s mission to offer healthy, creative, and organic plant-based milk in a bold, approachable way.