A client came to me saying.. “Our cold brew tastes amazing… ...

A client came to me saying..

“Our cold brew tastes amazing… but the packaging looks like it’s apologizing for existing.”

Fair enough.

So we gave it a glow-up.

I redesigned everything with unapologetically bold typography, the kind that practically taps you on the shoulder in the grocery aisle and says, “Hey. You need me.”

Then we paired it with that soft blue so it didn’t scare anyone before 9 AM.

And the lion? That was for the customers who want to feel like they wake up early… even if they absolutely don’t.

The funniest part?

After launching the new look, the client messaged me saying: “People keep buying it because it finally looks like it has caffeine in it.”

Mission accomplished.

So I’m curious, have you ever bought something JUST because the branding slapped you in the face? I know I am guilty!