Social Content, Padi Ads & Motion Design

Ownwell is a digital property tax assistance platform that helps homeowners and real estate investors pursue fair property tax assessments, appeals, and exemptions through a combination of technology, AI, and local expertise.

Beginning in 2025, I supported Ownwell across social content strategy, graphic design, video editing, motion design, paid advertising, and organic content production.

The work went beyond producing individual assets. The goal was to build a recognizable and repeatable content ecosystem that could explain an unfamiliar financial topic in approachable ways, strengthen Ownwell's social presence, generate leads, and support rapid paid-media experimentation.

Learning the complexities of property taxes, assessments, appeals, and exemptions well enough to communicate them accurately through visual content.

Making a traditionally dry and complicated subject feel approachable, relatable, and social-first.

Developing motion design capabilities and a repeatable animation style suited to Ownwell's brand.

Supporting both organic storytelling and performance advertising without creating two disconnected visual identities.

Producing high volumes of creative while maintaining consistency and fast turnaround times.

Designing campaigns for different audiences, including Spanish-language/Hispanic-focused creative for Texas.

Creating enough creative variation to support meaningful A/B testing.

50+ paid advertising creatives produced by July 2025

Organic & paid social content

Static, carousel & video advertising

1:1 and 9:16 formats

Meta advertising creative

Motion graphics & animation

Social video editing

Content & growth strategy

Copy variations for A/B testing

Multicultural audience campaigns

Creator/influencer research

Figma, Jitter & Descript

Typical 3–4 day ad production cycle

Helped develop a comprehensive social strategy covering brand storytelling, content direction, growth, and creator collaboration.

Translated complicated property-tax concepts into clear, accessible social content for homeowners and investors.

Designed organic Instagram content aligned with Ownwell's educational yet approachable brand voice.

Developed a cohesive visual and editing style that could be applied across both organic and paid media.

Designed and animated 50+ advertising creatives across video, static, and carousel formats.

Adapted campaign concepts into 1:1 and 9:16 executions for Meta and other advertising placements.

Worked from creative briefs to turn campaign objectives into production-ready visual concepts.

Maintained a rapid workflow, typically completing design within 48 hours and animation within an additional 24–48 hours.

Produced 2–6 copy variations depending on the campaign, enabling Ownwell to test messaging alongside visual creative.

Developed campaign assets targeting Hispanic audiences in Texas, adapting creative communication for a specific market.

Edited videos for both organic distribution and performance advertising.

Created motion graphics and animated assets using Figma, Jitter, Descript, and supporting creative tools.

Supported Ownwell's Organic Marketing team with design, copy, content production, and video editing.

Researched potential influencers and creators and developed a reusable creator collaboration directory for future campaigns.

The engagement helped Ownwell establish a more consistent and scalable social content operation, spanning organic communication, paid acquisition, video, static design, animation, and creator strategy.

By July 2025, the collaboration had produced more than 50 paid advertising assets, with multiple formats and copy variations giving the marketing team a broader creative library for ongoing experimentation and A/B testing.

The work also helped Ownwell communicate a complicated financial service through a more human and approachable visual language. Support for the organic marketing team contributed to greater publishing consistency, stronger community responses, and increased lead generation, while the modular production workflow enabled new paid campaigns to move from brief to launch-ready creative in approximately 3–4 days.