Multi-Channel Launch Strategy for Lumen Accessories 2026
Gabriel Ajibade
Case Study: Multi-Channel Launch Strategy for Lumen Accessories 2026
Role: Google & Meta Ads Specialist / Creative Strategist Industry: Premium Apparel & Accessories
Executive Summary
Executed the "Welcome to 2026" full-funnel digital campaign for Lumen Accessories. The objective was to transition the brand from general awareness to a high-conversion direct-response model, specifically driving traffic to a high-intent WhatsApp sales channel.
The Challenge
Lumen Accessories required a visual identity for their 2026 collection that felt "premium" yet "accessible," ensuring that large-scale ad spend on Meta and Google Display would result in a high Click-Through Rate (CTR) and low Cost Per Acquisition (CPA).
Strategic Execution
Visual Hierarchy & Conversion Design: Developed a "box-to-consumer" visual narrative. Using structured, clean layouts, we categorized premium apparel and timepieces to reduce cognitive friction for the buyer.
Channel-Specific Optimization: * Meta Ads: Utilized high-contrast, yellow-and-black creative assets to stop the scroll in competitive feeds.
Direct Response: Integrated a clear Call-to-Action (CTA) and a dedicated WhatsApp contact to shorten the sales cycle.
Campaign Architecture: Managed the creative rollout across a 10-hour weekly optimization schedule, ensuring all "New Collection" assets were synchronized with Google Ads keyword performance.
Key Results (HR Standards)
High-Volume Lead Gen: Established a direct pipeline for orders via mobile-first integration.
Brand Consistency: Maintained a "household brand" aesthetic comparable to Tier-1 retail standards.
Strategic Alignment: Successfully mapped creative assets to high-budget PPC campaigns, ensuring the visual "hook" matched the search intent.
This is the primary "Top-of-Funnel" asset. I used a diagonal, high-contrast yellow-and-black split to create immediate visual tension and stop users from scrolling on social media. The "Welcome to 2026" headline is positioned in the clean space to ensure the brand message is received before the user even looks at the products.
This asset focuses on the psychological "newness" of the New Year. By using vertical cardboard boxes to form the year "2026," the design symbolizes a fresh start and the arrival of new inventory. It is a minimalist approach designed to build curiosity and highlight the physical product delivery aspect of the brand.
The goal here was to showcase the depth and variety of the collection at a glance. By organizing premium apparel into a grid that forms the year "2026," we demonstrate to the customer that the brand is fully stocked and ready to meet demand. This layout acts as a visual catalog, proving the "Premium Apparel" claim through organized, high-density product placement.
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Posted Jan 6, 2026
Executed digital campaign to drive traffic to WhatsApp sales channel for Lumen Accessories 2026 collection.
