Lumen Brand Identity Design

Overview: Lumen Accessories is a fashion brand offering curated items for men and women, including bags, shoes, slippers, jewelry, and clothing. The brand emphasizes faith-based values, reliability, and quality, targeting primarily youth audiences who value style and trust.

Challenge: The brand needed a consistent visual identity that communicates its core values—quality, trust, and modern style—while appealing to a youthful, fashion-conscious audience.

Solution: We developed a cohesive brand design system including logo, social media templates, and marketing visuals. The focus was on clean, modern aesthetics with a touch of minimalism and elegance to reflect reliability and appeal.

Result: The refreshed visual identity strengthened brand recognition, improved social media engagement, and positioned Lumen Accessories as a trusted, stylish, and youth-focused fashion brand.