Grace was plateaued as a finance creator. Her Instagram had stalled at ~2,000 followers, her TikTok was stuck at 70K, and her views had dropped to 200–300 per video. She wanted to pivot into lifestyle but did not want to rely on trends — she wanted a personal brand built on her identity, storytelling, and unique perspective.

I built a comprehensive personal brand strategy that removed trend-dependence and focused on evergreen content she could scale long-term. This included:

Signature content pillars based on her personality and lifestyle

A distinct aesthetic + narrative voice

Scalable content frameworks not tied to trends

Two recurring series built entirely around her: • 365Her: self-development series that has generated millions of views • Budget My Paycheck With Me: monthly lifestyle series with consistent virality

Bi-weekly support during implementation to maintain consistency and execution

The new format features a theme song, more branding and an iconic pause. We spent weeks refining her signature style by using data-driven insights and testing new formats to land on this one.

Grace grew through brand-driven content, not trends and the content system continues to perform that stood the test of time two years later.

Instagram: 2,000 → 73,800+ followers

TikTok: 70K → 121.9K followers

'365Her' continues to generate millions of views and has turned into a community of women looking to improve their lives

'Budget my paycheck' has evolved into different formats and continues to be a monthly favourite

All consistently viral without trending audio or trend formats

Successfully pivoted from finance → lifestyle

Built a highly engaged, trend-independent audience

Secured lifestyle brand partnerships

Made $10K+ on launch day for her freelancing course

Grace now grows every month through timeless, personality-led content — a system we built that still works two years later.