Makenna Reid Photography Branding

Makenna Reid is a documentary-style photographer based in Nova Scotia, who focuses on capturing the nostalgic, lived-in moments of growing families.

After having her own kids, Makenna realized her passion and incredible talent for capturing the small moments of motherhood and childhood, otherwise forgotten. Launching her business in 2020, she effortlessly built a business around photographing the most difficult subjects in the industry: families with young kids.

She came to me at the end of 2021 in search of a rebrand that would help make her online presence feel easier and more cohesive, and attract her ideal clients while showing off the personality and artistry she offers to the families she works with.

After over six hours of strategy work, we found Makenna's personality within her brand - best said by one sentiment: "visual poetry generations of hands will hold". Leaning on the new visual direction of "artistic, lived-in, nostalgia", we built a brand that feels connected to nature, and effortlessly timeless with soft whisperings of feminine adoration, not unlike the way a mother looks at her child.

Fiercely invested in the conservation of the natural beauty that exists outside her front door (and often serves as the studio for her work), Makenna Reid donates proceeds from every session to conservation efforts in Nova Scotia. When reflecting on her work, we noticed the majority of her sessions beautifully capture families amongst nature and so we leaned into a natural and vintage-feeling colour palette for her brand.

Receiving ready-to-use social media templates is always something my clients gush about - as it makes showing off their new brand to their audience easy, natural, and fun. It's also a great way for my clients to practice replicating their visual identity over and over again, using their existing templates and their brand guidelines as a roadmap. It's also the first place clients usually see their brand "existing in real life" if they've chosen to wait for a web design project.