Ardiles Aesthetics Co. Branding

Ardiles Aesthetics Co. is a medical aesthetics spa hoping to disrupt the industry standard that medical aesthetics are for a specific type of person. Feeling confident and loving the way you look is for everyone.

Ruby Ardiles approached me after finding my business through Instagram to help her launch her aesthetics spa, after leaving traditional nursing for cosmetic nursing during the COVID-19 pandemic. After years of caring for others, it was time she made a shift that prioritized her happiness and through this courageous decision, Ardiles Aesthetics Co. was born.

Through intensive strategy sessions, Ruby and I uncovered an insidious trend in medical spa offerings and marketing techniques. They often relied on people feeling insecure and mainly advertised their services to a wealthy, female audience. Seeing a gap in the market and relying on the belief that all people (regardless of social status or gender identity) deserve to feel seen and comfortable when seeking services of this nature, we built a brand that was non-binary, inclusive, and prioritized an approachable aesthetic that still offered luxury.

This holistic brand was strategized, designed, and launched within two weeks. With the need for a physical space that reflected the brand, assets were created with a real-life client experience in mind.