Project highlights

Complete website redesign. I focused on giving it a fresh, up-to-date look to stand out online.

Audience Targeting. Throughout the redesign, I kept the company's audience in mind. By understanding who they were and what they wanted, I tailored the website to suit them better.

Blog Optimization. A big part of the project was making the company's blog more effective. I used proven CRO techniques to make sure it not only looked good but also helped bring in more visitors and customers.

Custom Article Templates. I prepared custom article templates for the client to use in their Webflow CMS. This made it easy for them to update their content whenever they needed to, giving them more control over their site.

Illustrations. Additionally, I created custom illustrations to highlight the company's benefits. These illustrations added a unique visual element to the website and helped convey key messages to visitors.

Stakeholder Collaboration. Throughout the project, I worked closely with stakeholders to understand their business problems and provide the best solutions. By collaborating closely with them, I ensured that the final product met their needs and goals.

Goal

Kilde is a new company looking to update their old MVP website. They aimed to create a comprehensive corporate site to boost credibility, foster trust, and reach their target clients effectively.

My client had to be on par or even higher with competing companies in Singapore.

Before

Before we began collaborating, Kilde had a basic website that no longer reflected their expertise and experience.

Typography and Colors

I developed a new typography and color system for the website, eliminating gradients, shadows, and unnecessary elements to maintain a clean, trustworthy, and modern design.

Graphic elements

I designed simple and minimalistic illustrations to emphasize the company's benefits and product features.

Final result

I conducted a website UX audit to ensure visitors would have the best experience. I integrated new typography, color palette, graphic elements, and website structure to guide Kilde's clients through a seamless journey.

Blog

I overhauled the company's blog design, integrating top-notch UX and CRO (Conversion Rate Optimization) practices. The revamped blog now features enhanced navigation with categorized sections, improving search functionality. Additionally, I created custom templates for blog articles, simplifying the process for the client to publish future posts.

Results

My client's online presence was significantly improved. The new design effectively showcased the company's professionalism and credibility, enhancing its reputation among potential customers and investors.

By developing new branding guidelines, I ensured that my client could maintain a cohesive brand image across all digital platforms. This consistency not only strengthens brand recognition but also fosters trust and reliability among the audience.

Client Testimonial

I've had the pleasure of working closely with Elena on many projects, and I highly recommend her as a designer. She consistently impresses me with her creative ideas that align perfectly with our needs. Despite working in different time zones, she consistently meets deadlines with excellent time management. Elena is a highly creative professional and excels in communication. Working with her has truly elevated our product design to the next level.

LA PYAE AUNG, Product manager in Kilde

Your business deserves a professional website that showcases your expertise in the best way, and as a result, attracts your perfect clients.

It's time to level up your business and transform your online presence. Let's discuss how we can create a website that works!

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Posted Apr 11, 2024

Kilde is a digital private debt platform connecting family offices, funds, and accredited investors to investment-ready private credit deals.

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