Online Courses Website
Project highlights
Brand Creation. I developed a brand-new visual style for the university website from scratch since my client didn't have any existing branding. This ensured that the website's design perfectly aligned with the university's identity and goals.
User-Centric Design. I conducted thorough research and implemented the best UI/UX practices to design an intuitive online catalog for the university's courses. This approach focused on enhancing the user experience and making it easier for visitors to find and enroll in courses.
Payment Process Optimization. Based on extensive research, I designed a streamlined payment process flow to provide the best possible experience for the university's customers. This optimization ensured a smooth and hassle-free payment experience, ultimately increasing customer satisfaction.
Customized Solution. The website I designed was tailored specifically to meet the needs and requirements of the university, including its two target groups – adults and teens. By creating a customized solution, I ensured that the website effectively served its purpose of promoting courses and facilitating enrollment for students from both demographics, while maintaining alignment with the general brand style.
Goal
Tomsk University has been in operation for over 20 years. Recently, they expanded into online learning and needed a new website. Despite the client's conservative nature, their target audience skewed young. It was essential to consider everyone's preferences and find a balanced solution.
My client wanted a website that stood out from competitors, emphasizing their status while maintaining an authentic look and feel.
Typography and Colors
My client provided only a logo and a corporate blue color palette. I used these as the foundation for the brand identity. Drawing inspiration from the logo, I created simple geometric patterns that were integrated into the website design.
Final result
After engaging with the university's stakeholders and management team to understand their business objectives, I conducted thorough competitor and market analyses. I then integrated new visual elements, color palettes, and website structures to ensure a seamless journey for my client's customers.
The website includes various sections like a course catalog with filters and sorting, individual course pages, a catalog for children's courses, an about page, a news portal, and a section for corporate clients.
All website pages
Course catalog page + filters
News
I designed the news portal from scratch, implementing top-notch UX and CRO (Conversion Rate Optimization) practices. Additionally, I developed custom templates for blog articles, making it easier for the client to publish future posts.
Article page
Payment process
Results
Enabled the client to attract new clients and streamline the registration process with a seamless payment flow.
Delivered a fresh website that accurately reflects the company's values and vision.
Client Testimonial
We've collaborated on several projects, ranging from simple landing pages to complex multi-page websites. I am extremely satisfied with our partnership! I appreciate Elena's ability to not only understand our needs but also offer different solutions in a professional and independent manner. They quickly grasp ideas and bring them to fruition. Working together was seamless at every stage, and I am very pleased with the quality and results. Additionally, communication was a pleasure, which is highly valuable.
ALEKSANDRA CHERNYSHOVA, Marketing specialist in TSU IDO
Your business deserves a professional website that showcases your expertise in the best way, and as a result, attracts your perfect clients.
It's time to level up your business and transform your online presence. Let's discuss how we can create a website that works!
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Posted Aug 20, 2023
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