Instagram Marketing Strategy

Nifty Nomads

Marketing Strategist
Social Media Manager
Social Media Marketer
Canva

Overview 🔎

Jaiyen Eco resort needed our help with their Instagram. They felt lost and their content was all over the place. They didn't know what and who to focus on. So together with their team, we came up with their ideal customers and 6 types of content that they can create. We came up with a way for them to incorporate Crypto and NFT knowledge into their feed as that was a big part of their resort but was missing in their online presence. We also designed covers for each type of content that go well with their brand aesthetic.
Their Instagram Before
Their Instagram Before

Problem & Solution 🤝

Goals: • Find Ideal Clients • Define 6 Types of Content • Come up with a posting strategy • Design covers

Process 🛣

Through our meetings and research, we hit all of our goals and stored all of it in the Canva Project we created for them to follow.
We decided to focus on Reels in their feed as the videos they posted before in their feed showed the highest engagement rates.
Insight of Videos Before
Insight of Videos Before
Insight of Videos After
Insight of Videos After
Insight of Videos After
Insight of Videos After

Results 🎁

Here you can see the full strategy we developed for @jaiyenresort in Canva that they can easily follow and create stunning content on a daily basis that will attract the right customers! All stress-free!

Takeaways 📣

Hiring professionals to elevate your Instagram will save you so much time, make your life less stressful, your feed more beautiful, and your customers happy and attracted to your business.
Their Feed After
Their Feed After
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