Pariz Event, powered by Trace Network Labs, is the first fully functional metaverse for fashion and lifestyle. It provides a space for brands, influencers, artists, and designers to host events like meetups, fashion shows, and discussions.
Key Features:
Event Diversity: Versatile platform for various fashion and lifestyle events.
User-Centric Design: Focus on a user-friendly interface for both organizers and attendees.
Scheduled Meetings: Users can schedule meetings, set agendas, and invite hosts and groups. Events can be paid or free, with tickets required for entry.
Metaverse Abilities:
Lack of Dedicated Space: Existing platforms didn't cater specifically to the fashion and lifestyle virtual event niche, leading to a fragmented user experience.
Integration Hurdles: Creating a seamless integration of scheduled meetings, ticketing options, and interactive features posed a significant challenge.
Solution: Pariz Event tackled these challenges by developing a purpose-built metaverse platform. The design focused on user-centricity, providing easy event scheduling, diverse ticketing options, and engaging metaverse abilities, fostering a vibrant virtual community.
Design Process:
Research: Explored existing virtual event platforms, identified gaps, and conducted user interviews to understand specific needs within the fashion and lifestyle sector.
Ideation: Brainstormed design concepts with a focus on simplicity, functionality, and a visually pleasing aesthetic.
Prototyping: Developed interactive prototypes on platforms like Figma, allowing for iterative feedback from both users and developers.
Collaboration: Worked closely with the development team, addressing challenges in real-time, and refining the design based on ongoing feedback.
User Testing: Conducted user testing to ensure the final design met the needs of both event organizers and participants.
Explore the design journey through attached screens, showcasing a user-friendly and aesthetically pleasing metaverse experience. The original designs are available on Figma, providing insight into the comprehensive user experience and design elements.