I Literally Wrote the Book on End-to-End Marketing Optimization

Shortly after its release, "Optimarketing: Marketing Optimization to Electrify Your Business" spent around 24 hours as the #2 most-downloaded marketing book in the Amazon Kindle Store. It may have been the first book ever to cover optimization of all major contributors to marketing outcomes, including research, creative development, testing, and results reporting. "Optimarketing" even addresses organizational and cultural factors that contribute to marketing outcomes. Al Ries, the legendary co-author of “Positioning,” said, “I thought ‘Optimarketing' was excellent."