Optimized Chubbies store with CRO updates to product page

Client Name: Chubbies Shorts Industry: Fashion & E-Commerce Objective: Increase conversions and reduce checkout drop-offs through CRO-driven design and optimization. Scope: Shopify CRO audit, product page optimization, checkout flow redesign, A/B testing. Duration: 5 weeks

Chubbies Shorts had a loyal audience but struggled with underperforming product pages and high checkout abandonment. They needed a conversion-focused solution to create a smoother shopping experience and boost revenue.

Design: • Redesigned product pages with stronger CTAs and clearer sizing guides • Enhanced mobile navigation for easier browsing • Added social proof and reviews to build trust

Development: • A/B tested product page variations for conversion lift • Streamlined checkout into a frictionless 2-step process • Optimized page speed and mobile responsiveness

• CRO-driven product page redesign • High-converting, simplified checkout • Mobile-first optimization

• +24% increase in conversions in 45 days • Checkout abandonment reduced by 18% • Mobile sales uplifted by 27%

"The CRO improvements helped us unlock measurable growth quickly. The process was smooth, data-backed, and exceeded expectations." — [E-Commerce Director, Chubbies]