Shopify Checkout Redesign for Blacktailor

Client Name: Blacktailor Industry: Streetwear & E-Commerce Objective: Redesign the Shopify checkout to reduce abandonment and create a faster, more intuitive purchase flow. Scope: Checkout optimization, CRO audit, mobile-first design, A/B testing. Duration: 6 weeks

Blacktailor had a loyal global customer base but their checkout was overly complex. Shoppers faced too many steps, slow load times, and limited payment flexibility — resulting in high cart abandonment, particularly on mobile. The brand needed a streamlined, user-friendly checkout that matched their fast-paced streetwear audience.

Design: • Rebuilt the checkout into a simplified 2-step flow (shipping → payment) • Added trust signals (security badges, guarantees) to reduce hesitation • Integrated popular payment options (Shop Pay, Apple Pay, PayPal)

Development: • Optimized checkout load speed and responsiveness across devices • A/B tested versions of the new flow against the old to validate lift • Implemented analytics tracking to measure abandonment drop-offs

• Conversion-focused 2-step checkout redesign • Optimized mobile-first experience • Multiple payment gateway integrations

• +26% increase in conversions within 60 days • Checkout abandonment reduced by 20% • Mobile sales improved by 30% after launch

"The checkout redesign transformed our customer experience. The new flow is faster, simpler, and gave us a noticeable lift in completed orders." — [E-Commerce Manager, Blacktailor]