ADAM Group — Brand Identity & Visual System
Mohammed Al Nasser
The ADAM wordmark against its custom pattern.
An animated reveal of the ADAM mark.
Logo refinement: previous and updated letterforms with construction details.
Core palette: white (#FFFFFF), ADAM yellow (#FBDC4B), and black (#000000).
A repeatable pattern derived from the mark’s geometry.
The identity applied across uniforms and workwear.
Safety vest, ID badge, cap, and knitwear applications.
Branded safety equipment for on-site work.
The system extends to bags, tools, and everyday accessories.
Profile and highlight treatments for ADAM’s social channels.
Social content for interior design, outdoor advertising, and digital printing.
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Posted Oct 1, 2026
A bold visual identity for ADAM Group, built across advertising, print, uniforms, vehicles, social media, interiors, and outdoor applications.
