Al Bousla Medical Academy — Brand Identity & Visual System
Mohammed Al Nasser
The idea
A visual identity for a medical academy built to guide future healthcare professionals. The compass points to direction, the shield to trust, and the wheat to growth.
The mark combines guidance, trust, growth, and excellence.
A flexible logo system, from the complete lockup to the standalone compass.
The visual system
Deep teal and warm gold establish a confident, academic tone. The compass mark also becomes a flexible pattern across the wider identity.
Compass-derived patterns extend the visual language.
Identity in use
The system carries through uniforms, packaging, stationery, certificates, and academy materials, keeping the brand recognizable in every setting.
The identity across clinical apparel, packaging, and merchandise.
Stationery, certificates, and everyday academy materials.
Digital presence
The same compass, color, and typography create a recognizable presence across social content.
Like this project
Posted Oct 2, 2026
A compass-led identity for Al Bousla Medical Academy, expressed through apparel, stationery, certificates, and social media.
