Brand Development: Revitalizing an Aging Brand
Akash Mandal
Project:
Launch and scale premium (new age) brand portfolios on one of India's oldest B2B trade marketplaces.
What I did:
Developed brand solutions to solve critical business challenges for sellers by leveraging the technology integration, and improved operation efficiency by 25%.
Designed and executed GTM - product positioning, pricing, and growth model for retail sellers and buyers for Southern India, held P&L accountability for the region.
Owned and managed portfolio for premium Indian brands like Parle Agro, Paper Boat Beverages, iD Fresh Foods, Nirlon, Gala. Exceeded brand sales goal by 5% each month across FMCG, Home-Kitchen, and Electronics categories.
Assisted in analyzing and deriving a brand marketing plan through cross-functional collaboration with category marketing, sales, product, and operations teams. Reduced errors in inventory control by 15%, enabling efficient distribution.
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Posted Oct 2, 2023
Revitalized an aging brand by developing and executing a business transformation plan, resulting in increased market share and brand relevance.
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