Brand Development: Revitalizing an Aging Brand

Project:

Launch and scale premium (new age) brand portfolios on one of India's oldest B2B trade marketplaces.

What I did:

Developed brand solutions to solve critical business challenges for sellers by leveraging the technology integration, and improved operation efficiency by 25%. 

Designed and executed GTM - product positioning, pricing, and growth model for retail sellers and buyers for  Southern India, held P&L accountability for the region. 

Owned and managed portfolio for premium Indian brands like Parle Agro, Paper Boat Beverages, iD Fresh Foods,  Nirlon, Gala. Exceeded brand sales goal by 5% each month across FMCG, Home-Kitchen, and  Electronics categories. 

Assisted in analyzing and deriving a brand marketing plan through cross-functional collaboration with category marketing, sales, product, and operations teams. Reduced errors in inventory control by 15%, enabling efficient distribution.