Product Management for Mobile App Launch
Akash Mandal
Project:
Launch & grow a digital business, piloting growth & operations for the TechBandhu App.
What I did:
Solved product discovery to drive an online community of 5000+ IT solution resellers.
Improved DAU and MAU by 6%, achieved 25k downloads in 3 months.
In charge of product development to understand leakages & seal the gaps by strategizing & implementing while working in cross-functional teams (Design, Engineering & Business).
Assisted in overall business growth & scaling of the product using funnel creation, A/B testing, and first principle techniques. Improved App engagement by 3%.
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Posted Oct 2, 2023
Managing the product lifecycle from product ideation to release. Achieved 25k downloads in 3 months.
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