Category Growth Strategy for Education Startup

Project: Launch and grow law exams category with premium content (features) and distribution channels.

What I did:

▪ Led strategic direction, and product positioning, studied competition and consumer analytics to crack the product features

▪ Identified product distribution channels and executed GTM plans for the category in areas of price, promotion, and product mix through intensive performance marketing and other offline marketing campaigns

▪ Managed and tracked sales enablement with analytics, increased efficiency by 200%

▪ Built a strong product to drive P&L - top-line by 100% and market share by 7%