In 2022, I continued my long-term collaboration with Kristin Rivera, founder of One Stop Teacher Shop — a powerhouse in the online education space and one of the top sellers on Teachers Pay Teachers (TPT). After years of success on TPT and the launch of her first independent Kajabi site, OneStopPlannerShop.com, Kristin was ready to take the next step: building a true home base for her entire catalog of classroom resources.

The vision for Shop.OneStopTeacherShop.com was clear — to create a unified platform that could deliver the same trusted resources teachers already loved on TPT, but with a far better customer experience, stronger brand alignment, and complete ownership over the buying process. This new Kajabi-powered e-commerce site would not only host her individual digital resources but also offer comprehensive grade-level memberships — giving teachers one-click access to everything they need for their classroom in a single, organized hub.

Kristin’s biggest challenge was the same one faced by many top TPT creators: how to scale beyond a third-party marketplace without losing momentum or creating a confusing customer journey. TPT had helped her reach hundreds of thousands of educators, but it came with limitations — she couldn’t fully control her branding, email list, or pricing strategy. To grow sustainably, she needed a self-contained system where she could own her data, nurture her audience directly, and build recurring revenue outside of the marketplace.

That’s where I came in. My role combined strategic consulting, custom Kajabi development, and ongoing growth support. I helped Kristin map out her business model for memberships, design a seamless integration between Kajabi and Shopify, and implement advanced marketing funnels to drive both one-time and recurring sales. Together, we aimed to build a system that could handle thousands of transactions per month, automate key processes, and empower Kristin to run large-scale promotions with confidence — all while staying 100% on brand.

We started with strategy — defining how teachers would navigate the site, discover resources, and decide between buying individual products or joining a membership. From there, I designed a clean, conversion-focused site architecture that made it easy for educators to find exactly what they needed by grade level and subject area.

On the technical side, I developed custom Kajabi pages and embedded Shopify buy buttons to blend e-commerce functionality directly into Kajabi’s environment. Using Zapier automations, we connected Kajabi, Shopify, and Deadline Funnel — ensuring that each purchase, opt-in, and campaign trigger flowed seamlessly between systems.

We built an evergreen funnel that drives new teachers from free downloads into paid memberships, while also running seasonal and one-off campaigns for special events like Black Friday, Cyber Monday, and Back to School. I also helped grow Kristin’s email list through a freebie library, which now serves as one of her most effective top-of-funnel tools — delivering value to teachers while fueling consistent membership growth.

Throughout the process, we maintained Kristin’s established One Stop Teacher Shop brand identity, ensuring the new site looked and felt like a natural extension of her TPT presence. Every page, graphic, and message was crafted to reflect her approachable, teacher-first style while optimizing for conversions, clarity, and performance.

After months of design, integration, and testing, we launched Shop.OneStopTeacherShop.com — a fully custom Kajabi e-commerce site built to scale. The platform now offers hundreds of resources across all grade levels, supports recurring memberships, and integrates seamlessly with Kristin’s existing systems.

Since launch, the site has become a powerful extension of her brand. It has grown her email list by tens of thousands, driven steady membership conversions, and given her a completely independent revenue stream separate from TPT.

Most importantly, Kristin now has full control over her content, pricing, and audience for this website. What began as an experiment to diversify her income has evolved into a major new arm of her business, capable of generating significant recurring revenue while continuing to serve the teacher community she’s built over the past decade.

Our collaboration continues today — refining funnels, optimizing pages, and exploring new automation strategies to keep the site performing at the highest level. Shop.OneStopTeacherShop.com stands as a prime example of how Kajabi, when paired with thoughtful strategy and technical precision, can transform a creator’s business from marketplace-dependent to fully independent and thriving.