Factors Affecting E-retail on Purchase Intention of customers

We conducted CFA and SEM analyses to analyze the impact of factors affecting e-retail on purchase intention while shopping online by proposing a model on the bases of previous literature where we created a hypothesis that Convenience, Security, Time Saving, User Generated Information, Website Design directly impact purchase intension of customers while shopping online.

We Used Excel, SPSS and SmartPls software to analyse our primary data set and used Tableau to create a visualization for our research report.