Kestrel Logo Upgrade design

After two decades of relying on a minimalist script wordmark, this clinical review firm required a modern brand refresh that balanced medical precision with a new, authoritative visual identity. To meet this challenge, I fused a Kestrel silhouette—symbolizing sharp vision and agility—with clean, professional typography to create a "strong-yet-friendly" aesthetic. The final result bridges the gap between expert clinical analysis and approachable service, delivering a cohesive corporate identity that the client now carries with renewed pride and satisfaction.