Amazon Experiences curates diverse, networking, and actionable events to bridge the gap between customers and internal Amazonians so customers receive insight into what Amazon provides to the community. 

The main objective is to create a dedicated website for inclusive and impactful events that can be easily accessible to new and existing employees and customers as well.

We have created a standalone brand guidelines for the platform to have its own visual identity that is tailored specifically to experiences and event curation but still tied to the whole Amazon brand identity. We've also considered the other Amazon-affiliate brands, ensuring that our references align with the parent Amazon identity, while also allowing us the flexibility to cultivate its own sub-brand styles.

After the visual identity had been made, we started working on the website design. With the foundation of the visual elements in place, We worked on the high-fidelity mockups and started structuring the design based on the sitemap given.