ZAYKAAR Café Brand Identity Design
Akash Rajput
ZAYKAAR is a modern café brand built around the idea of comfort, connection, and everyday moments.
The brand focuses on creating a warm and welcoming coffee experience that feels both aesthetic and emotionally relatable.
Unlike overly luxurious or fast-paced café brands, ZAYKAAR is designed to feel calm, cozy, and approachable — a place where people can slow down, relax, work, or spend meaningful time together.
Present Brand logo
☕ Brand Concept
The core idea behind ZAYKAAR is:
“Coffee should feel like comfort, not just caffeine.”
The identity combines:
Earthy color tones
Soft café-inspired visuals
Minimal yet expressive typography
Cozy and modern branding elements
to create a memorable café experience.
Logo variation
☕ Primary Logo
The main identity of ZAYKAAR, combining the custom wordmark with the coffee-inspired symbol to represent warmth and comfort.
☕ Secondary Logo
An alternate version with the slogan, designed for promotional and storytelling-based brand applications.
☕ Submark
A simplified symbol used for compact spaces like coffee cups, icons, packaging, and social media profiles.
☕ Wordmark
A clean typographic version focused on the brand name for minimal and premium brand applications.
Brand colour palette
🤍 Ivory Cream — #F3E8DC
#F3E8DCA soft and warm neutral tone that creates a clean, cozy, and welcoming atmosphere across the brand identity.
💚 Muted Olive — #6E7B4F
#6E7B4FAn earthy accent color that reflects calmness, freshness, and a natural café-inspired aesthetic.
🧡 Burnt Terracotta — #C0653D
#C0653DA warm and energetic tone used to add vibrancy, highlight key elements, and bring warmth to the brand.
🤎 Deep Espresso Brown — #3B2A23
#3B2A23The primary anchor color inspired by coffee richness, used to create depth, boldness, and strong brand recognition.
Brand Fonts
✍️ Primary Font — Antonellie Calligraphy Demo
A flowing script typeface used to bring warmth, personality, and a handcrafted café feel to the brand identity.
✨ Secondary Font — Bitcheese!
A playful and expressive font used for highlights, promotional elements, and creative brand communication.
📄 Body Font — Calibri
A clean and readable sans-serif font used for body text, ensuring clarity and simplicity across all brand materials.
🎨 Logo & Background Usage
The ZAYKAAR logo is designed to remain flexible and visually consistent across different background colors and brand applications.
The dark logo version is used on light and neutral backgrounds for a clean and premium appearance.
The light logo variation is used on darker backgrounds to maintain visibility and contrast.
Accent color backgrounds like terracotta and olive help create a warm, modern, and café-inspired visual identity.
The simplified submark ensures clear recognition even in compact or minimal layouts.
Social media post
Social media post
Social Media Posts
The social media visuals for ZAYKAAR were designed to maintain a warm, modern, and aesthetically consistent brand presence across digital platforms.
The posts combine cozy color tones, clean layouts, and product-focused compositions to create visually engaging content that reflects the café’s inviting personality.
From coffee-inspired visuals to matcha promotions, each design is crafted to communicate comfort, freshness, and the everyday café experience while staying aligned with the brand identity.
Brand mockups
Brand mockups
📦 Brand Mockups
The ZAYKAAR mockups showcase how the brand identity adapts across real-world applications, including packaging, coffee cups, tote bags, and promotional materials.
The warm color palette, minimal layouts, and coffee-inspired visuals help maintain a cohesive and recognizable brand experience across every touchpoint.
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Posted May 12, 2026
Developed brand identity for modern café ZAYKAAR focused on warmth and comfort.
