THEEKA Branding Process 🌶️ Research Explored Indian
Akash Rajput
THEEKA Branding Process 🌶️
Research
Explored Indian spice culture, Rajasthan’s visual heritage, and premium food branding.
Concept
Built the direction around “regional roots with modern luxury.”
Logo Design
Created a clean mark inspired by Rajasthani arches and architectural forms.
Color Palette
Used Chili Red for bold spice richness and Turmeric Gold for warmth and heritage.
Typography
Kept the type clean, structured, and premium for better brand consistency.
Applications
Extended the identity across packaging, business cards, apparel, and mockups to test real-world use.
Full case study on Contra — would love your feedback ✨
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Posted May 12, 2026
THEEKA Branding Process 🌶️ Research Explored Indian spice culture, Rajasthan’s visual heritage, and premium food branding. Concept Built the direction aroun...
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