The Challenge: Link My Books, a B2B SAAS brand needed short‑form ads that could stand out in fast‑scrolling social feeds, while delivering their message clearly.

The Insight & Approach: To catch people's attention and retain it throughout the video ads, I designed hook that use visuals and audio to stop the scroll. I changed music at time and sound effects to keep viewers engaged and improve watch rate. I pace the edit beat by beat so it will lead the viewer to discover the offer.

I outsourced stock footage to communicate Link My Books messages, in a way that would feel polished and would resonate with the viewers.

The Outcome: I edited 14 videos in total for link My Books. The ads delivered the message clearly through stock footage, and motion graphics.