The Challenge: Brands in health & beauty, hospitality, and lifestyle apps needed short‑form ads that could stand out in fast‑scrolling social feeds, either to build awareness or drive conversions.

The Insight & Approach: I recognised that attention drops within seconds on social platforms. To sustain engagement, I:

Identified the strongest visual and narrative hooks in raw footage to front‑load the story.

Structured edits with rhythm, pacing, and sound design that matched the emotional tone.

Ensured each ad delivered a clear payoff aligned with the brand’s value proposition.

When briefs were open‑ended, I developed creative concepts and storylines from scratch.

The Outcome: I shaped raw footage into compelling, platform‑ready stores. The ads delivered concise, engaging narratives that held attention and communicated brand value clearly.