Crafting a compelling visual identity for a skincare brand in the highly competitive cosmetics industry demands a strategic blend of captivating design and deep market insights. For Cossess, a premium skincare line, our team at The Editor Suite embarked on a comprehensive branding journey, leveraging our expertise in brand strategy, visual identity design, and user experience (UX).

The project involved extensive market research to understand the target audience's preferences, industry trends, and competitive landscape. By analysing consumer behaviour, product pricing, and market dynamics, we gained invaluable insights that informed every design decision.

Employing principles of typography design and colour theory, we meticulously crafted a custom typeface and an inviting colour palette that exudes elegance, sophistication, and emotional appeal – essential elements for captivating the discerning skincare consumer.

Strategic packaging and label design played a pivotal role in creating a visually striking yet functional solution that elevates the brand's shelf presence and enhances the customer's unboxing experience. The thoughtfully designed labels seamlessly integrate the brand's visual elements, conveying a cohesive and memorable brand narrative.

Throughout the iterative design process, we maintained a collaborative approach with the client, ensuring seamless communication and incorporation of feedback to refine the visual identity's alignment with Cossess's brand vision.

Brand name - Cossess

Type of project - Visual Identity & Packaging

Industry - Cosmetics, Skincare

Project Collaborated with - The Editor Suite ( Visual Design Studio )