Barky Spark - Brand Identity Design 🐶

⭐️ The Brief

Barky Spark, a pet company committed to creating treats that keep pets happy and healthy, was the focus of a passion project by me. The goal of the project was to create designs that would stand out from competitors and appeal to pet owners and their furry friends.





👣 Approach

Despite the fact that this was passion project, I approached the project with the same level of professionalism and dedication as I would have for a client. I conducted research into the pet food industry to gain insights into what pet owners look for when selecting treats for their pets.





✍🏽 Design Process

The design process was both challenging and playful, as the I worked to develop visually appealing designs that communicated Barky Spark's values and differentiated the company from competitors. I also experimented with different colors, images for inspiration, and illustrations, drawing inspiration from the actions of a pet and the natural ingredients used in Barky Spark's treats. I also incorporated playful doodles of a dog and the visual sound action of a bark to the designs and packaging, to appeal to both pets and their owners.





In the end, I have produced a set of designs that were visually appealing, easy to use, and helped Barky Spark stand out in a crowded market. The project was a success, demonstrating the my ability to approach a passion project with the same level of professionalism and dedication as I would a real client project.





I incorporated a bone and a doodle mark into the pattern, which are both classic and recognizable symbols of pets. I also wanted to add something that would represent fun, which is why I decided to create a confetti pattern specifically for dogs. I used a range of colors that are bright and cheerful, which is sure to appeal to pet owners looking for a treat that is not only healthy but also visually appealing.





When approaching the package design for this pet treat brand, I knew that the pattern I had created would be a central focus. I wanted to make sure that it was prominently displayed on the packaging, so it would catch the eye of potential customers. To ensure cohesion with the branding, I used the main color of purple, which was already established as a brand color. Purple is a playful and cheerful color that aligns with the brand's personality, making it an excellent choice for the package design. By using the pattern and the color palette, I was able to create packaging that is both visually appealing and cohesive with the brand identity.

✨ The Brand Board