Fragile Removals: 26 page WordPress site for a mover
Marvellous Idienumah
A Waikato moving company in New Zealand with a handful of pages and almost no presence in the towns it actually serves. Every town and every intercity route needed its own page, written for the people searching there instead of duplicated with the name swapped.
What I built
12 town pages, 9 intercity route pages and 5 service pages
Suburb level detail written for each town, no copy and paste blocks
A title, description and focus keyword on every page in Rank Math
A quote action anchored to the enquiry form on every page
The hard part
Access. The login I was given was an Editor account with no Plugins, Appearance or Settings, so the usual page builder route was closed. I built the sections by hand and published them through the WordPress REST API, which also kept all 26 pages on one consistent system instead of 26 pages assembled one at a time.
Where it stands
Built, checked and delivered on the client's staging site. The screens here are from that delivered build.
Tools: WordPress, GenerateBlocks, Rank Math, REST API
A service page. All 26 pages follow one system.
A route page: Waikato to Auckland, with its own copy.
The finished pages in WordPress.
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Posted Sep 30, 2026
A 26 page WordPress site for a New Zealand moving company: town, route and service pages, each with its own copy and SEO.
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