I was approached by a client who buys back damaged cars from US auctions, delivers them, and sells them in Georgia, Ukraine, Armenia, and Kazakhstan.He already has a current website, but research by his marketing team has shown that conversions are dropping due to the complicated design of the website and calculator for the approximate value of the desired car.
The car price calculation stage is placed at the beginning of the user journey and is designed to interactively engage the user on the site.
My task was to revise the UX of the website and calculator and make it simpler and more accessible for different categories of the target audience.An additional challenge for the website's interface was that it had to be adapted to the Georgian language.
Solution I was a part of the Design Team.
Together we:
1. Performed initial research and analysis of the target audience based on real Customer data and separated Buyer persona portraits. At this stage, we outlined pain points, Personas’ needs, and specific requirements for the Product.
2. Created a User Journey Map to define and map the Customer’s objectives, tasks, feelings, and possible solutions to satisfy all needs.
3. Developed principles, UI kit and visual materials for Website interface
4. Based on the research results architected UX including accessibility principles
5. Developed and added UI to the Wireframes
6. Created adaptive version of the design for different devices
