We started by cutting the feature list, not adding to it. Every finance app we looked at assumed people want more control — more categories, more manual tagging, more dashboards to visit. We bet on the opposite: that most people want less to think about, not more to manage. So the work became about restraint — deciding what Cushion should never ask of you, and being upfront about the limits of what it can see (read-only, nothing it can move or touch).