This project was created for Marqeta, a global fintech brand focused on modern card issuing and payment infrastructure.

The goal was to design a series of short animations to be displayed at Marqeta’s booth during a live industry conference. In that environment, attention is limited and competition is constant, so the content needed to work without sound, communicate quickly, and remain visually engaging even when viewed in passing.

My role in this project was to translate the client’s copy into designed frames that clearly communicated their ideas, using Marqeta’s brand colors, fonts, and assets to maintain visual consistency with the rest of the booth. Once the frames were designed, I animated them with careful attention to timing, allowing for longer reading moments while maintaining continuous motion to convey a sense of flow and momentum.

Rather than functioning as traditional explainer videos, the animations were designed as visual entry points. Their role was to attract attention first, then communicate value through clear motion, bold composition, and simplified messaging. Each piece focused on highlighting Marqeta’s product capabilities in a way that felt confident and accessible, allowing viewers to immediately understand the relevance of the platform without requiring prior context.

The booth setting also influenced the creative decisions. The visuals were built to maintain clarity from a distance, and remain readable across different viewing angles. Motion, color, and rhythm were used to create moments of emphasis that naturally guided the viewer’s eye, helping Marqeta stand out in a crowded conference space and encouraging deeper conversations with the team on site.