Golf Appeal Market Research in Vietnam market

HANG LAI

Market Researcher
User Researcher
Content Writer
Canva
Google Docs
pandas

My client's from Janpan, aims to launch Golf Apparel and Equipment in North Vietnam. He tasked me with conducting a survey to gather essential information

  • Pricing strategy Specifically researching Golf Apparel from Korean and Japanese brands available in Vietnam (both online and offline).
  • Market Trends, demand: Identifying the most utilized and potentially profitable products in the Vietnamese market.
  • Product styles: Investigating why people love brands, considering customer behavior, location and habit through surveys and Meta community groups.

Over 3 weeks, I made 3 reports covering an overview of market trends, pricing strategy of brands and product styles.

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