Performance max campaign for MUDE Sports

HANG LAI

Marketing Analytics Specialist
Market Researcher
Ads
Google Ads
Google Analytics
Google Drive

I collaborate with the MUDE brand to build revenue through Google Ads. Aiming for increased revenue targeting a ROAS of 500%.

  • Consulting on new signals for the Performance Max campaign and trying Standard Shopping ads.
  • After reviewing the account, achieving a 20-30% revenue boost with the best products in trails, running, and triathlons, utilizing signals from audience carts and website visits.
  • Determining competitors' brands, platforms, and target ads. Providing weekly performance feedback and meeting 1:1 if necessary.
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