Brand and Webdesign that speaks to 2 different target groups
Bea Zeuner
Creating a space for living, living together and culture while offering investors a sustainable investment – that is the vision of Die ZukunftMacher, a housing and building cooperative currently being founded in the Sauerland (Germany) region. The founders wanted to unite community, creativity and reputability reflected in their brand: after all, it should appeal to prospective tenants, event organizers and investors alike.
The project started with a brand workshop to work out the desired brand values and find a common language. This was followed by the design phase, in which I created several possible brand designs. The brand concept that was chosen as the favorite, is picking up on the idea of “community” in the logo motif and using the legendary FF Meta font by Erik Spiekermann to convey clarity and reputability as well as creative associations.
The project was completed with a webdesign for the future websites as well as business card and stationery designs.
Website draft
well balanced logo design that incorporates the brand values of community, sustainability and also speaks to the more conservative investors
Brand guide
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Posted Feb 14, 2024
Creating a brand design and website that incorporates sustainability, community but also speaks to the more conservative investors of the building cooperative.
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